Toyota to Engage Customers With New Innovations at Abuja Int’l Motor Fair

Nigeria’s automotive powerhouse, Toyota (Nigeria) Limited, is set to make a grand appearance at the 25th Abuja International Motor Fair, promising a blend of innovation, excitement, and exclusive customer rewards. The company will “storm” the fair, scheduled for November 18-21 at the Eagle Square, Abuja, with its latest vehicles, customer engagement activities, and offerings designed to deepen loyalty to the Toyota brand.

Visitors to the Toyota pavilion will enjoy exclusive discounts on purchases, after-sales services, spare parts, and accessories, while experiencing the Toyota “Kaizen” focus. The lineup includes the Urban Cruiser, Hilux, RAV4, Rush, Landcruiser, Prado, Hiace, and more, showcasing Toyota’s full range.

Managing Director, Mr. Kunle Ade-Ojo, says the brand’s participation aligns with its Customer First philosophy, adding, “The fair offers a perfect platform for us to engage directly with customers, showcase our product range, and demonstrate our commitment to satisfaction throughout every facet of our customer touch point.”

Representatives of Toyota’s seven accredited dealers will attend to visitors’ needs, providing detailed information and guidance on every Toyota model. The Abuja International Motor Fair marks a milestone, celebrating its silver jubilee under a fully covered exhibition pavilion, creating a world-class, climate-controlled environment.

The event will highlight the future of transportation, including electric mobility, logistics solutions, and vehicle financing, drawing decision-makers, top fleet managers, government agencies, and auto enthusiasts. Entertainment, product presentations, and interactive sessions with finance and insurance firms will add to the experience. For Toyota Nigeria, the fair is an opportunity to reaffirm its leadership in Nigeria’s auto market while engaging customers in a dynamic, rewarding experience.

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