MaggiVerse Holds 2nd Food Content Creators To Preserve African Culinary Culture

Raheem Akingbolu

MaggiVerse has held the second edition of its annual Food Content Creators Conference with a special focus on preserving African culinary culture for the generations next.

The event, which draws food content creators, culinary innovators, digital experts, and business leaders to examine the meeting point of food, creativity, and technology from across the country and beyond, offered a convivial avenue to hype storytelling around cooking continental foods while deploying technology to preserving the cultural nexus especially for the next generation.

Maggi, Nestlé’s legacy culinary brand, started the Maggi Creators Conference titled last year focusing on creativity, culture and collaboration, this year’s edition was titled ‘MaggiVerse’.

Organisers and participants spoke glowingly on how storytelling and innovation are of immense influence to the food and creator economy in West and Central Africa.

Funmi Osineye, Category Manager, Culinary (MAGGI), Nestlé Nigeria, noted “We started this edition last year of market creators’ conference where we partnered with Tiktok, to really elevate the experience, conversation around food, content creation, the digital economy and monetization. As the market leader It is our responsibility to lead this movement and make an impact that will remain unforgettable.

She added that “Maggi has been in existence in Nigeria for over five decades, and who’s better to lead this movement than us? Last year was a great outing, and we decided to come back bigger, better and bolder this year. Yes, the intention is to make you enjoy yourselves, engage, learn, be inspired and ultimately, make magic in the MaggiVerse.”

Keynote speaker, Brian Nwana, Guinness World Record holder for the most restaurants visited in 24 hours, stated that “Future plate is talking about the trajectory that the food industry is going. If you think about it very well, content and digital creation was not like this 15 years ago, 10 years ago. There’s been a lot of changes in the industry. Where is food going in Nigeria, in the world, and how can we relate the future of the food industry to technology?

“My major aim of travel is to promote Nigeria to abroad. That sounds weird. If I go to a new country, I should try out that country. But if you think about it, the Nigerian community in places like the United States, the United Kingdom, Canada, places like that. It’s growing. And something people understand is there’s also a growing interest in Nigerian and West African visit.”

Vivian Chuene, Publisher Partnerships Manager, Sub-Saharan Africa at TikTok, said, “For those who are yet to start on Tiktok, this is a Master Class on how you can get started on Tiktok. So when it comes to the work that we do in Africa, this is really what the ecosystem looks like. We are about empowering and incubating our creator community. For example, we have after classes that we hold digitally for our creatives across the continent.”