Bokku Mart Reaffirms Commitment to Unity After Offensive Video Incident

Bokku Mart management has issued a public statement reaffirming its core values of unity, respect, and inclusivity following the circulation of a controversial video that contained offensive language.

The company expressed deep regret over the incident, clarifying that the video in question originated from an external influencer, stressing it was shared by a third-party media firm without prior review or approval from Bokku’s internal team.

They noted that as a proudly Nigerian brand built on love for the nation’s people, communities stand firmly against all forms of discrimination.

The statement noted that “Bokku Mart is more than a retail brand as its mission is to make everyday life better for all Nigerians by ensuring access to quality products at affordable prices.

The company reiterated its dedication to promoting respect, diversity, and togetherness across all its platforms and interactions, emphasizing that unity remains central to the Bokku Mart identity.

According to the statement, “The language used in the video was unacceptable and deeply misaligned with Bokku’s values. While the content was produced externally, we take full responsibility for its appearance on our platforms.”

However, in response, the announced that it has strengthened its content approval systems and vendor oversight measures to prevent a recurrence.

“We are deeply saddened and disturbed by a video recently shared online that contained offensive and hurtful language. The language used in the video was unacceptable and deeply misaligned with Bokku’s values.

“While the content originated from an external influencer and was published by a third-party media firm without prior review by our team, we take full responsibility for its appearance on our platforms.

“We have since strengthened our content approval and vendor oversight processes to ensure such an incident never happens again. Bokku Mart is more than a retail brand, we are a proudly Nigerian company built on love for our people and communities.

“Our mission is to make everyday life better for ALL Nigerians by ensuring access to quality products at affordable prices. We celebrate our nation’s rich diversity and stand firmly against all forms of discrimination,” the statement noted.