Glenfiddich, Aston Martin F1 Unveil Partnership 

Oluchi Chibuzor 

Glenfiddich, has announced its global partnership with the Aston Martin Formula One™ Team in Nigeria., where it introduced the Glenfiddich 16-Year-Old Single Malt to the Nigerian market. 

According to both firms, the collaboration portrays a commitment to creating extraordinary experiences that blend whisky, motorsport, and lifestyle into something entirely new.

Speaking at the unveiling of the 16-Year-Old Single Malt to the Nigerian market recently, Global Brand Director, Glenfiddich, Claudia Falcone,said , Glenfiddich believes true progress is achieved when heritage and innovation move together.

“Our partnership with the Aston Martin Formula One™ Team reflects this philosophy, uniting two icons of craftsmanship. We are proud to launch the Glenfiddich 16-Year-Old in Nigeria, a country whose creativity and cultural energy make it one of the most exciting luxury markets in the world.

“Nigeria was chosen as a strategic launch market to reflect the country’s growing appetite for luxury and premium experiences. Nigeria’s influence on Africa’s cultural and economic landscape makes it a natural stage for Glenfiddich’s forward-looking vision,” Falcone said.

Speaking on the partnership also, Regional Marketing Manager, William Grant & Sons, Samuel Odesanmi, said that Aston Martin has always stood for precision, performance, and timeless design. 

According to him, “Glenfiddich, we see a partner who shares these ideals, uniting two worlds of excellence. Celebrating this partnership in Nigeria reflects the energy and ambition of a market that is shaping the future of luxury.”