No More Fake Gear! CameraHubs Promises Big Break for African Creatives

For years, photographers, DJs, churches, and event planners in Africa have been asking the same question: “Where do we find original equipment at a fair price?”. Sound systems that collapse halfway into an event. If you’re a creative in Africa, you know the struggle.

But on December 1, 2025, CameraHubs goes live, an online marketplace promising to become Africa’s No. 1 shop for cameras, audio gear and lighting. And the man behind it, Eugin Joachin, says this is more than a business move. It’s a rescue mission. “We’re tired of middlemen exploiting creatives,” Joachin said boldly. “CameraHubs is built to connect you directly with trusted dealers and manufacturers. No cheating. No fake gear. No stress.”

But CameraHubs is not stopping at sales. The platform will also host photo fairs, after-sales support, and training sessions straight from manufacturers.
Joachin, who has spent decades in the equipment industry, insists it’s personal: “I’ve watched too many creatives give up because of lack of access. This is about giving them a fighting chance.”

As the countdown to launch begins, one thing is clear: CameraHubs is not just another website. It’s shaping up to be a lifeline for Africa’s creative industry.
And come December, the middlemen may finally be out of business. The timing of the launch could not be better. Africa’s creative economy is booming, Nollywood is the world’s second-largest film industry, Afrobeats is dominating international charts, and YouTube and TikTok have created a new generation of content creators. Yet access to quality tools remains a bottleneck.

Joachin insists this is about empowerment, “Talent is everywhere in Africa, but access is not. Our mission is to remove the excuses. A young YouTuber in Port-Harcourt should not struggle to buy the same camera their peers in Europe can get within days.”

“When we say CameraHubs will be Africa’s No. 1 marketplace, it’s not a slogan. It’s a promise to level the playing field for African creatives,” he concludes.