Rite Foods Announces New Product

Omolabake Fasogbon

Rite Foods Limited has expanded its product portfolio in the market with the launch of Bigi Flex Sausage Roll. 

The new product comes at a time when Nigeria’s packaged snack industry is becoming increasingly competitive, with brands seeking to retain market share and respond to shifting consumer preferences. 

This is further driven by urbanisation, youth demographics, and rising demand for convenient food options.

Managing Director of the company, Seleem Adegunwa, stated that the new product was developed with changing consumer lifestyles in mind, particularly the need for quick, filling, and reliable snacks in an economy where disposable income continues to be stretched.

He said, “Bigi Flex was created with our consumers’ well-being and lifestyle in mind. It is nutritious, refreshing, and perfect for anyone looking for a snack-on-the-go that doesn’t compromise on taste or quality.

“At Rite Foods, we are committed to delivering innovations that keep our consumers excited and satisfied, and Bigi Flex is another step in that direction,” he said 

Adegunwa added that the latest demonstrates the company’s strategic marketing appeal in ensuring consumers get reinvigorated, high-quality product that promises satisfaction. 

“Positioned as the ultimate expression of choice and creativity, Bigi Flex taps into the growing desire among Gen Zs and young adults for variety, adventure, and self-expression. With its unique beefy taste combination, every bite becomes an opportunity to show off your vibe and personality”, he informed.