Gino, Hilda Renew Pledge to Promote Nigeria’s Cuisine

Omolabake Fasogbon

Culinary brand, Gino under GBFoods Nigeria has renewed its commitment to advancing Nigerian cuisine globally, following its collaboration with Guinness World Record holder, Chef Hilda Baci.

The partnership sealed during the record-breaking preparation of Nigeria’s largest pot of Asun Jollof rice recently is being positioned as a strategic move to elevate Nigerian food as a cultural and economic export.

Speaking at a press conference in Lagos, Managing Director of GBFoods Nigeria, Vincent Egbe, stated that the milestone underscored the company’s legacy of innovation, cementing Nigeria’s place on the global culinary map. 

He said, “Over a decade ago, we transformed the market by introducing tomato paste in sachets. Since then, we’ve consistently innovated to reflect authentic Nigerian cooking. This record is not about size, it’s about originality, creativity, and pride in our culinary traditions.”

Egbe reiterated further that the brand’s strategy is rooted in creating products that blend convenience with cultural identity. 

“Our flagship innovations like the  Asun seasoning cubes with tomato paste and  Peppered Chicken variants are marketed not just as cooking aids but as authentic taste profiles that embody Nigeria’s food heritage”, he informed. 

Marketing Director at GBfoods Nigeria, Oreoluwa Atinmo, added that the record offered a platform to highlight the brand’s evolution to championing African food culture globally.

Gino is in almost every Nigerian kitchen, but this achievement amplified the story behind our innovations. This also avails the opportunity to soft launch our seasoning and maxi packs for bulk cooking, which aligns with the realities of Nigerian households and events,” she said.

For Hilda Baci, the collaboration with the brand was both personal and symbolic.