Pitcher Showcase Lagos Set To Celebrate Creative Industry Excellence

The Pitcher Festival has announced that the Pitcher Showcase Lagos will hold on Thursday, September 25, 2025, at the Radisson Blu Hotel, Ikeja GRA.

The event is expected to bring together creatives, marketers, media professionals, and academics to highlight achievements in Africa’s marketing communications industry.

The Lagos edition follows the festival’s international debut in Cannes earlier this year and will feature screenings and exhibitions of winning entries from the Pitcher Awards 2025.

It will also serve as the platform for the official presentation of the Special Awards and Academy Awards.

Among the honorees are PHD Nigeria, which will receive Media Agency of the Year, and Dentsu Creative Kenya, named Advertising Agency of the Year.

Other awardees include OMD Africa, Dentsu Africa, X3M Ideas, OMG Africa, Tusker Lager Kenya, Martell, NCBA, and Pernod Ricard, recognized across categories such as media, advertising, branding, and marketing.

The Pitcher Academy Awards will also be presented to emerging talent, including young professionals under 30 competing in categories such as design, copywriting, media, and digital.

University students excelling in the FCLA Competition will be recognized, alongside the supervising lecturer and the best-performing institution. National winners of the Young Lions Competition will also be honored.

According to the organizers, the event will feature networking opportunities, exhibitions, and recognition of both established and upcoming talent.

Attendance is free, though registration is required via the festival’s official website.

Speaking on the Pitcher Lagos Festival, Chairman Pitcher Lagos Festival and CEO of CHINI Africa, Nnamdi Industry stated: “We are excited to be engaging with the vibrant creative community in Lagos and putting the creativity of Africa on full display. It’s a moment to celebrate the brilliance of our industry and the bold ideas that continue to shape its future. We’re especially proud to honor those who are inspiring the next generation to dream bigger, create bolder, and push the boundaries of what’s possible.”

He also highlighted the festival’s role in nurturing the next generation of creatives through programs like the Future Creative Leaders Academy.

The Chairman of the festival, Ndu, emphasizes its goal to celebrate and empower African creativity, bringing together and showcasing outstanding work from across the continent.

He has expressed excitement about collaborations, such as the one with TVC News for Pitcher Festival 2025, to ensure that the festival’s key moments and the spirit of African creativity are accessible to a wider audience.

Speaking on Nurturing Future Talent, Ndu said we have supported initiatives like the Future Creative Leaders Academy, an intensive program for tertiary students aiming to become advertising professionals, which helps shape the future of innovation in Africa.