GinjaBet names BlaqBonez as ambassador at Lagos launch

As the 2025/2026 European football season kicks off, GinjaBet has unveiled Nigerian rapper Emeka Akumefule, popularly known as BlaqBonez, as an ambassador.

GinjaBet made the announcement over the weekend during its official launch of GinjaBet in Lagos, which was attended by the media, stakeholders in the betting industry, including regulators.

CEO of GinjaBet, Joe Richa, said GinjaBet has begun a mission to make betting fun, rewarding, and community-driven for Nigerians.

While acknowledging the challenges of entering the continent, he said the company’s decision to choose Lagos, Nigeria, was backed by thorough research and an environment with energetic young people. 

“When they first presented the opportunity to our board members to invest in Nigeria, they were extremely excited, but a bit concerned,” Richa said.

“This is our first experience on the continent. But we know Lagos, and we know Nigeria is the biggest or one of the biggest markets in Africa.

”Today is our big statement and promise to Nigerians that we are here to stay. Landing BlaqBonez as our striker completes our squad. We’re here to score, to win, and to offer the best entertainment experience for everyone in Nigeria. So I invite you all to responsible betting at Ginjabet.com.”

He urged Nigerians to bet responsibly and with confidence that GinjaBet would reward their passion for the game.

BlaqBonez, a signee of Chocolate City, said GinjaBet was an ideal brand he loved to associate with, saying he loved the energy and values of the brand.

He said his social media presence and growing community of fans who are football enthusiasts were a major sync in value with GinjaBet.

“The way I have always carried myself and my sport life attracted them to me. In more recent times, I have become some sort of football addict, and that has always been part of my life as an artiste,” he said.

Speaking at the event, CEO of the Lagos State Lotteries and Gaming Authority (LSLGA), Bashir Are, hailed GinaBet’s choice of Lagos as the ideal place for the company’s entry to the African market.

Are said Lagos State has the best betting regulators on the continent and assured GinjaBet of its commitment to regulate, protect, and promote responsible betting.