MTN Rewards Customer Loyalty in Mega Promo

In order to cushion the effect of the harsh economy, MTN’s Mega Billion Promo is offering a moment of celebration and connection, reminding Nigerians that value and excitement can still be part of their mobile experience. While it is not positioned as a solution to economic challenges, the initiative is a way of showing appreciation and fostering meaningful engagement at a time when it matters most — saying thank you, bringing delight, and rewarding customers as they navigate a more challenging financial landscape.

Chief Marketing Officer Onyinye Ikenna-Emeka told journalists in Lagos that the promo was launched to support customers during economic hardship. “In the last couple of years, it’s been a very tough time for Nigerians. And as a company that is committed to making our customers’ lives better, we consistently look for ways to achieve this. This Mega Billion promo is one of such initiatives,” Ikenna-Emeka said.

Having kicked off on June 23, the 90-day campaign is expected to create 195 millionaires and distribute over one billion naira in total cash through MTN’s MoMo Payment Service Bank. Winners include three jackpot recipients, twenty winners of five million naira each, and hundreds more who have received one hundred thousand naira or less.