Jamara Leverages Social Bonds to Deepen Market Ties

Omolabake Fasogbon

Indigenous retail hub for electronics and home appliances, Jamara Home has concluded its weeklong user-driven marketing campaign tagged ‘Jamaralovesfriendship’, marking a strategic milestone in the brand’s ongoing digital engagement and customer retention push.

Held in commemoration of the United Nations International Day of Friendship, the campaign saw Nigerians take to social media to share compelling stories, photos, and videos celebrating friendship and familial bonds. 

Participants competed for the chance to win a premium home appliance gift, with the winning entry determined by number of likes.

The just-concluded campaign not only amplified the brand’s visibility across major social media platforms, it underscored its growing focus on emotional branding and value-led customer interactions.

Managing Director of Jamara Home, Tolu Adediran reiterated the organisation’s value in true friendship. 

He said, “This contest is our way of celebrating the special bonds we share with our friends and family, as well as rewarding our loyal customers.

“This is more than a giveaway; it is a celebration of connection, the very essence of home. We wanted to allow our audience to express what friendship means to them, and the responses were overwhelming, he stated.