9mobile Rebrands to T2, Changes Logo, Colour

Emma Okonji

Following 9mobile’s recent announcement of it’s partnership with MTN Nigeria, the telecoms company, the fourth entrant into the Nigerian telecoms space, yesterday, changed its brand identity from 9mobile to T2. It also changed its logo and colour identity from green to orange colour.

The colour change, according to the telecons company, is essential to reflect it’s tenacity and resilience after passing through market challenges.

The new orange colour, the company said, stood for ripe arrival after a tough green growth that the company passed through since inception in 2008.

“Our new identity depicts Boldness, Innovation and Strength. We were in a formative stage when were green, but now we have arose and ripe with our new orange colour,” the telecoms company declared.
Speaking at the rebranding event, the CEO of T2, Obafemi Banigbe said the brand went through turbulent times but survived it through its resilience, boldness and innovation.

“As we begin this new journey, our promise is to serve you boldly. Our promise is to serve you with clarity. Our promise is to serve you with speed.

Our promise is to serve you with heartfelt passion. That is the business that we want to present to you. And to our customers, we want to thank you for staying the course with us.

We want to thank you for opening with us. We want to thank you for holding us accountable and that is the reason why we exist. To our partners, we want to thank you for believing in the vision and building alongside with us.’ Banigbe said.

Minister of Communication, Innovation and Digital Economy, Dr. Bosun Tijani, commended T2mobile for the rebranding and encouraged the management team to keep their to provide quality service to the consumers.

“My message to T2 is simple, and I believe this is the message from the board to the management team as well. Let this rebrand be more than a change of colours or new logo. Let it be a renewed commitment to innovation, to service excellence, and to the millions of Nigerians whose lives and businesses depend on your network every single day. Our government will continue to work with ecosystem players like T2 who are bold enough to invest, agile enough to adapt, and visionary enough to see that the future belongs to those who embrace change before it is forced upon them,” Tijani said.

Chairman of T2, Thomas Ethu, thank the people of Nigeria for believing in the network, despite it’s past challenges.

“Today is a significant day for the 9mobile brand, which is now called T2. It represents the start of a new phase of life, a fresh start, a rebirth, change or transformation, growth, reawakening, and a new order. Today marks a new beginning for T2 business. The march has been tedious, the journey has been exhausting, but in all, we were resilient,” Ethu said.