TheGame Communications Partners Zylus Homes To Host the First-Ever Real Estate Sport Championship

Charity Meshack

In a first-of-its-kind collaboration that brought real estate, lifestyle, wellness, and marketing to one vibrant intersection, leading marketing communications firm The Game Communications partnered with Zylus Homes and Property Ltd to deliver the Real Estate Sports Championship, a groundbreaking initiative that redefined how we see real estate.

Held at the Arizon Estate Recreational Centre, Eleko, Ibeju-Lekki, from mid-June to June 28, 2025, the championship was not just a celebration of sports, but a strategic event marking the relaunch of Arizon Estate a premium residential development reimagined for modern, vibrant living.

The championship brought together top-tier real estate professionals, investors, and industry stakeholders, all clad in jerseys, boots, and passion, proving that real estate can be fun, engaging, and community-driven.

“At The Game, we are excited to have organized a sporting competition of this magnitude. It’s more than just football, this championship has driven visibility, boosted brand awareness, and most importantly, it has translated into business and sales for the estate” said Jolayemi James, Lead Strategist at The Game Communications.

“The world revolves around Marketing Communication — but the new oil is Real Estate & Lifestyle. And we’re not just talking structures anymore, we’re talking movement, influence, and identity. What better way to bring it all together than through sports?”

From the electric group stage matches to the thrilling final showdown, the Real Estate Sports Championship delivered not only action-packed games but created a unique environment for networking, brand storytelling, and shared community spirit. Teams from real estate firms brought their A-game, and in the end, ABN Group emerged champions.

“This has been more than a game for us,” said the Captain of ABN, winners of the tournament. “It was a chance to bond with industry players, showcase our teamwork, and just enjoy a different side of real estate. Massive appreciation to Zylus and The Game for this unforgettable experience.”

Other participants also had glowing words for the initiative: Sucre, VGR Captain: “We may not have lifted the trophy, but we’ve lifted our spirits. This event showed us that real estate can be about people, play, and partnership. It was a huge win for the industry.”

Ms Reco Of UVRG: “We commend the organizers. Sports created the perfect platform for us to connect beyond the boardroom. We hope this continues annually.”

According to Dr. Oluwatosin Olatujoye, Group CEO of Zylus Homes, “Arizon Estate was not only conceptualized for premium living, but as a dynamic lifestyle destination where residents can live, work, and play.”

Plans are already underway to make the Real Estate Sports Championship an annual calendar event, cementing its role in reshaping the narrative of real estate in Nigeria.

At Zylus, we are not just building houses, we’re building brilliant moments. This is where lifestyle meets passion. Where business meets energy. Where real estate wears a jersey and shows up on the pitch!

With The Game Communications driving strategy and storytelling from concept to execution, this partnership proves once again that effective marketing isn’t just about messaging, it’s about creating experiences.