Maxtreme Inc. Revives Music Business Hangout With Virtual Edition On Songwriting In Streaming Era

After a long hiatus, Maxtreme Inc., a Nigerian music distribution, talent management and media relations company is reintroducing its widely acclaimed industry event, Music Business Hangout (MBH), with a new focus and a virtual format.

The Hangout, which first launched in 2019, emerged as a grassroots initiative aimed at bridging the widening gap between creativity and commerce in Nigeria’s growing music industry. It was founded by Marvel Umoh and Sampson Malachy, co-founders of Maxtreme Inc., who envisioned a platform that could demystify the business of music for emerging artistes, producers, and creative professionals.

Over the course of its early years, Music Business Hangout held live sessions in nine Nigerian cities, including Abuja, Port Harcourt, Uyo, and Calabar. The sessions offered practical insights into contracts, royalties, distribution, branding, and monetization: areas that were, and still are, poorly understood by many aspiring talents in the country’s creative landscape.

“We saw the need for localized, accessible music business education,” says Marvel Umoh, co-founder of Maxtreme. “MBH was born out of our direct experience with artistes who were incredibly talented but didn’t have the business literacy to protect or grow their careers. We wanted to change that.”

Now, after a quiet pause, Maxtreme Inc. is reviving MBH with a virtual edition that speaks directly to the current realities of music creation and monetization in the digital age. Themed “The Art & Biz of Songwriting in the Streaming Era,” the upcoming session is set to take place on Saturday, July 5th at 5PM (WAT).

The session features a powerful lineup of speakers with lived experience in both the creative and corporate sides of the music industry: Beekay, an Afro-soul singer-songwriter with an impressive pen game and a growing catalogue; Eric “Chargie” Davis, an A&R and talent manager with a reputation for discovering and developing market-ready talent and Peter “.ros” Paul, music business and PR executive, who will moderate the conversation.

Together, they’ll explore how songwriting success today requires more than just lyrical or melodic skill. From split sheets to publishing deals, performance royalties to sync licensing, modern songwriters must understand how to turn their craft into lasting capital.

“Don’t just write hits, learn how to own them,” reads a recent statement from the Maxtreme Inc. team, encapsulating the philosophy behind this edition of MBH.

The relaunch of MBH is part of a broader effort by Maxtreme Inc. to activate projects that shape public narratives and empower communities. The company specializes in Music Distribution, Talent Management, Media Relations, Crisis Communications, Integrated Marketing, and Public Affairs.

Maxtreme Inc.’s work extends beyond the entertainment industry. Its client base includes public figures, businesses, and organizations, with services designed to help them build and manage their public image, navigate media ecosystems, and engage strategically with their audiences.

“We believe in the power of storytelling whether it’s for an artiste dropping a debut EP or a brand entering a new market,” says co-founder Sampson Malachy. “Music Business Hangout is a perfect expression of that belief. It’s where storytelling meets strategy.”

As the African music scene continues to grow in global influence, the need for industry literacy has never been greater. The relaunch of MBH reflects Maxtreme Inc.’s ongoing commitment to creative empowerment and also a renewed focus on education and infrastructure.

Returning with this virtual edition, MBH aims to reach even more stakeholders across borders, removing location barriers while deepening conversations around value, ownership, and sustainability in music.