Heart Of Gold Support & Care Foundation Unveils New Identity

Raheem Akingbolu

Heart Of Gold Support & Care Initiative, a foundation devoted to rekindling hope and empowering lives around the world, has officially unveiled its new brand identity at a media launch in Lagos.

Speaking at a press briefing in Lagos, the founder of the foundation, Chief Ehiagwina Joy Patrick, described the unveiling as both historic and strategic.

“Today marks a significant milestone,” she said. “We are formally presenting to the world a new identity that reflects the work we’ve been passionately committed to for over twelve years—restoring hope, helping individuals rediscover purpose, and transforming them into agents of change. Our mission has never been about handouts, but about investing in people through tailored empowerment programs that inspire dignity, productivity, and self-actualization.”

Managing Director of Intercontinental Distilleries Ltd and Chairman of the occasion, Mr. Patrick Anegbe, praised the founder’s selfless service and described the initiative as a timely and impactful endeavor.

“Teaching people how to fish, especially at a time like this, is invaluable. It’s commendable that this has been going on quietly for over a decade,” he said.

Also speaking at the event, Emmanuel Ejeje-Enya, Chairman of the Organizing Committee and Member of the Board of Trustees, reflected on his journey with the foundation:

“The vision behind Heart Of Gold Support & Care Initiative has always been clear—to make a meaningful impact on lives and communities regardless of race, tribe, or religion. This new identity strengthens our call to uplift humanity daily.”

Also speaking at the event, Managing Director of Brand Dimension, John Akuwudike, explained the inspiration behind the new logo.

“The golden heart design symbolizes giving, healing, and enduring impact—core values of the initiative. The two interwoven sections represent connection and compassion, reminding us that true care stems from love and empathy. The golden hue signifies wisdom, generosity, and hope—elements that define the mission and legacy of Heart Of Gold Support & Care Initiative.”

The new identity represents a renewed commitment to expanding the initiative’s reach and deepening its impact in the years ahead.