GINMIL by Orange Group Powers ‘Nourishing Naija’ Movement for World Milk Day 2025

In celebration of World Milk Day 2025, Orange Group, one of West Africa’s leading FMCG companies, is setting a new standard for health-focused innovation with the launch of its “Nourishing Naija” campaign.

At the heart of this nationwide initiative is GINMIL, Orange Group’s flagship dairy beverage, which is being positioned as a symbol of modern nourishment rooted in tradition.

Launching on June 1st, the “Nourishing Naija” campaign is aligned with the global World Milk Day theme, “Let’s Celebrate the Power of Dairy.”

Orange Group is using this opportunity not only to celebrate milk’s longstanding role as a nutritional cornerstone but also to reintroduce it in a form that matches the fast-paced, convenience-driven lifestyle of today’s Nigerians.

GINMIL stands out as a forward-thinking product that combines the wholesome benefits of traditional milk—rich in calcium, protein, and essential vitamins—with the ease and versatility required by modern consumers. Whether added to meals or enjoyed on its own, GINMIL aims to make daily nourishment simpler, smarter, and more enjoyable.

“We celebrate GINMIL as more than just a product; it’s our commitment to honoring milk’s legacy while innovating for modern Nigerian lives,” says Uchenna Ezenna, Media and Communications Director at Orange Group.

“From immune-boosting benefits to digestive wellness, GINMIL nourishes and powers Nigerians – one sip, one meal, and one day at a time.”

To bring the campaign to life, Orange Group is rolling out interactive milk booths across major Nigerian cities, offering free GINMIL samples alongside educational content on milk’s nutritional value.

These booths are designed not only to introduce consumers to the product but also to reinforce milk’s role in building stronger bones, improving immunity, and supporting overall wellness.

Another cornerstone of the campaign is the #GinmilNourishNaija social media contest, which encourages Nigerians to creatively showcase how they incorporate GINMIL into their daily meals.

From breakfast smoothies to local dishes with a dairy twist, the contest is a celebration of food culture, creativity, and wellness.

In addition, Orange Group has partnered with a team of health and wellness influencers to amplify the campaign’s reach.

These influencers will help communicate the broader message of healthy living and milk’s essential place in it, especially for young, health-conscious audiences.

The week-long campaign will also feature daily educational content across digital platforms, including live Q and A sessions with nutritionists, short explainer videos, and tips on maximizing milk’s health benefits.

This blend of online engagement and on-the-ground interaction is aimed at building a community that sees milk not just as a kitchen staple, but as a lifestyle essential.

Ultimately, the “Nourishing Naija” campaign reflects Orange Group’s broader mission—to fuse innovation with tradition, and to support healthier, happier lives through everyday products.

With GINMIL, Orange Group invites Nigerians to rediscover milk in a form that’s not only convenient and delicious, but also deeply nourishing.