Tinubu: Motherland 2025 Festival Will Position Nigeria as Tourism Destination

Olawale Ajimotokan in Abuja

President Bola Ahmed Tinubu has said that the Motherland 2025 Festival, billed for December, aims to position Nigeria as a world-class destination for tourism, investment, and creative exchange.

He reinforced this in his address on the second anniversary of administration while also reaffirming Nigeria’s commitment to cultural revival, economic advancement and global engagement.

The President said the country is preparing to welcome the world for the Motherland Festival in the spirit of democracy and national renewal, adding the landmark gathering will spotlight Nigeria’s rich heritage, dynamic creative industries, and the vibrant energy of its people.

“It will showcase Nigeria’s beauty through tourism, culture, and innovation, inviting the world to rediscover our nation.

“The Nigerian diaspora plays a vital role in our national transformation. Their expertise, investment, and global perspective are key to shaping the future we seek.

“The Motherland Festival will bring together voices from across the continent and the diaspora in a decisive moment of unity and purpose, affirming that Nigeria is not only a leader in Africa but a committed global partner ready to engage, inspire, and lead,” Tinubu said.

The festival organised by Discover Motherland Africa in collaboration with the Ministry of Art, Culture, Tourism, and Creative Economy will be held from December 15 to 21, 2025, across Abuja and Lagos.

In appraisal of the President’s remarks, the Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musawa, expressed delight that the week-long experience will feature immersive exhibitions, state pavilions, and curated tracks across business, entertainment, culture, innovation, and investment designed to ensure there is something for everyone.

“Motherland 2025 is a new era for tourism. This December, we are launching the Motherland 2025 Expo and Festival, a 7-day experience spanning Lagos and Abuja. While ‘Detty December’ has been a time of celebration, Motherland 2025 takes it further—fostering meaningful connections, discovery, and investment. The event will feature state pavilions, showcasing the culture, investment opportunities, and local tourism of each state. Whether you are interested in entertainment, technology, real estate, or healthcare, there will be dedicated tracks and activities to bring people together,” Musawa said.

The festival is built to create deeper connections between the global African diaspora and home. From professional networking to fashion marketplaces and emerging enterprises, Motherland 2025 will offer opportunities for collaboration, commerce, and meaningful exchange bridging Nigerians at home and abroad.