From Innovation to Income: How Habib Adetoyinbo is Transforming Everyday Opportunity

By Rebecca Ejifoma

In a world obsessed with unicorn startups and billion-dollar exits, Nigerian tech entrepreneur Habib Adetoyinbo is taking a different path. He is building digital infrastructure for the people most often overlooked: everyday Nigerians with skills but no platform.

Through Taskgrab, the app he co-founded in 2024 with Taiwo Olasunkanmi, Adetoyinbo is effortlessly laying the foundation for a new kind of economic participation. Not just gig work. Not just side hustles. But an ecosystem where time, trust, and talent are finally valued, no matter your ZIP code or degree.

“When we started Taskgrab, it wasn’t just to help people run errands,” Adetoyinbo shared. “It was to create a real economy for people whose labour was invisible, to give them digital dignity.”

“This vision isn’t about importing Western models or copying trends. It’s about local innovation solving local problems. Nigeria’s informal sector employs millions, yet most remain underbanked, undervalued, and disconnected from mainstream opportunity. Taskgrab flips that script.”

By vetting every service provider, enabling micro-entrepreneurs to showcase their skills, and planning future integration of AI for smarter task matching, Taskgrab is doing something bold: formalising the informal.
But the real story here isn’t the tech. It’s the transformation. Students who once struggled to afford textbooks are now offering tutoring services.

The techpreneur and software developer is confident that artisans with no storefronts find clients through the app. “Families who lived day-to-day now have income they can count on. That’s the real innovation,” he added.

What sets Adetoyinbo apart isn’t just that he’s building a platform. It’s that he’s reimagining what platforms should do. For him, the success metric isn’t valuation; it’s validation of the people, their hustle, and their right to thrive.

As he pushes for deeper partnerships with local governments and broader reach across semi-urban communities, one thing is clear. This isn’t just about scaling an app. It’s about scaling access.

In Adetoyinbo’s Nigeria, opportunity shouldn’t be limited to the privileged. It should be accessible to all, part of everyday life, and Taskgrab is making that possible.