Reengineering Insurance Execution in Nigeria: How Ekaette Tim is Integrating Sales, Data, and Service at Anthony Somefun Limited

By Korede Omololu-David

As of 2022, Nigeria’s insurance industry is at a critical execution stage. While awareness of insurance products continues to increase, long-term adoption is shaped less by distribution and more by how effectively insurers and brokers manage sales operations, service delivery, and scale. In a market characterized by complex corporate portfolios and low tolerance for service failure, execution discipline has become a decisive competitive factor.

At Anthony Somefun Limited, one of Nigeria’s leading insurance brokerage firms, Ekaette Tim applies a structured, data-driven approach to sales operations, customer experience, and service execution across Sub-Saharan Africa and the United Kingdom. She works on enterprise and international private medical insurance portfolios, coordinating high-performing service teams across regions and aligning insurers, employers, and healthcare providers around consistent delivery standards. Her scope includes managing key accounts with significant revenue concentration, where service reliability directly influences retention and expansion outcomes.

Her work spans the insurance value chain from sales support and onboarding through service delivery and renewal management. Drawing on her background in bancassurance and enterprise client services, Tim focuses on ensuring that portfolio growth is supported by operational readiness. She designs structured onboarding processes, standardizes benefit communication, and applies sales data as an operational planning input rather than a retrospective reporting metric. This approach improves demand forecasting, strengthens renewal outcomes, and supports sustainable portfolio expansion, contributing to high client retention levels across managed portfolios.

A central contribution of Tim’s work is the introduction of an integrated sales-to-service execution model that directly links insurance acquisition activity to service delivery performance and renewal outcomes. Prior to this approach, sales data, service execution, and renewal management were typically treated as separate operational functions. Tim introduces a unified framework that integrates sales onboarding data, beneficiary segmentation, and service performance indicators into a single operational workflow. Under this model, sales activity informs service planning, staffing allocation, and escalation readiness, reducing misalignment between sales commitments and delivery capacity.

By treating sales data as an operational control variable rather than a static metric, this model improves service predictability, strengthens client retention, and enables scalable portfolio management across regional markets while maintaining consistent execution standards. Within high-value corporate accounts, this integrated approach supports measurable improvements in renewal stability, contract continuity, and account expansion.

Data discipline is central to this framework. By structuring sales, beneficiary, and claims data across corporate accounts, Tim supports the development of customized health insurance plans aligned to workforce demographics, utilization patterns, and geographic distribution. This segmentation improves cost predictability for employers, enhances benefit relevance for insured populations, and reduces friction between commercial commitments and operational delivery, particularly for multinational clients requiring regional flexibility. These improvements are reflected in increased client satisfaction scores and stronger renewal engagement across managed portfolios.

Technology serves as an enabler of this execution model. In 2022, many insurance service processes in Nigeria remain manual and fragmented. Tim introduces technology-enabled workflows that standardize service request handling, claims coordination, and performance tracking across Africa- and UK-based teams. These systems are improving operational visibility, supporting faster response times, and allowing teams to manage increasing portfolio complexity without compromising service quality. As service responsiveness improves, client confidence and long-term retention strengthen across enterprise accounts.

The application of these operational frameworks results in sustained performance outcomes. Between 2019 and 2022, the client services team Tim works with is consistently recognized internally as the Most Productive Team, reflecting multi-year execution excellence. In 2021, she receives the Rising Star Award, recognizing her individual contribution to operational improvement, service leadership, and measurable customer success outcomes, including retention and account growth.

Tim’s work reflects a broader evolution within Nigeria’s insurance industry toward execution-led growth. As insurers and brokers focus on retention, trust, and scalability, the integration of sales operations, service delivery, data, and technology has become increasingly critical. By introducing a repeatable sales-to-service execution framework within a leading brokerage environment, Ekaette Tim contributes to strengthening insurance delivery across Nigeria’s corporate and international insurance markets, while driving durable client retention and long-term portfolio value.