69 Entertainment Expands International Presence, Now in United Kingdom

Ugo Aliogo

Going back 10 years from today, Nigerians had a dream of afrobeats globalization expressed through the popular statement “Afrobeats to the world”. With a drive to achieve this mission, 69 Agency was birthed.

69 was generated from passion and commitment right from the conception by Taiwo James, the Chief Executive of the agency. Their work culture applauds commitment and passion in relations to everyone they work with or associate with.

Shedding more light on how the company operates, Taiwo stated that, “We aren’t just a music company but we are also very rooted in brand marketing which is safe to say we work with both brands and artists. We are gradually growing as a community, having representatives in campuses both home and abroad which gives us more access to communicate to millennials traditionally and digitally.”

The agency has worked with countless Nigerian artistes over the years with matchless records of successful promotions and campaigns and they have resolved in the belief that music marketing is important because it saves the artistes from knocking door to door to find their audience rather it brings every home to their doorstep then they filter and identify who potentially would be interested in their sound and obviously that brings about consistency. Adding to this she said that, “I would advise every artist to be consistent and never ignore the power of marketing in their career. Living a life in other people’s world is the most interesting thing about the industry we are in. You only get it half way right when you understand your target audience and who your bull’s eyes are and that’s what marketing is all about and more.”

With a global dominance in play and the relentless efforts of the agency working together to achieve its goals an expansion into the UK has given them a more grounded hold of the music and branding industry. Excited about this major height, Taiwo expressed, “I decided to look further beyond our local community. Took a bold step to further my education by studying for a Masters In International Marketing Management and in between that I was constantly observing the market and looking for opportunities and when I found one I communicated with my team and we grabbed it and here we are.”

As all the strategies are in line the company is looking into going deep into the international market and giving artists and brands in the diaspora the opportunity to market in Nigeria through their channels and vice versa.