JESSICA LYNNE WHITE SHARES HOW TO TURN FAILURES INTO STEPPING STONES WITH DIGITAL MARKETING

Mistakes are the stepping stones to success.

We all make mistakes. But the mark of a true genius is to turn that into a lesson for life and improve on what caused the mistake to happen in the first place. Like many successful people, Jessica Lynne White BS, MSPT also faced a failure that she decided would become an inspiration to do better in life.

White was a track star in her high school at the age of 18. She was the female hurdler to make it to the State Championship track race in Columbus, Ohio, at The Ohio State University Horseshoe Arena.

“I had excelled through the semi-finals and was well on my way to setting a new school record. My coach and I had been working on a new hurdling technique that ultimately resulted in me tripping over the second to last hurdle,” recalls White.

Being an excellent athlete, White had no experience with falling during any trackmeets before. Consequently, when she fell down during the meet, not knowing that she was allowed to get back up, she was not able to finish the race.

The incident left a huge imprint on her mind. White regrets, “Had I known that and gotten up, I would have still crossed the finish line as an All-State athlete.”

The failure fueled within White the collegiate track career that landed her the 10th in the nation at the collegiate level in the 400m hurdles. However, the most important thing was that she learned the lesson to “Get informed about what you are doing no matter what the circumstances are to grow and succeed.”

“That event has haunted me my whole life until now. I have learned to lean into my mistakes and embrace them as tools in my toolbox to grow my business and help others do the same!” says White.

Today, with dedication and passion in what she does, White has been able to leave a mark in the world of digital marketing with her company, Kickstartsocial.co. “With perseverance and communication, I was able to take leaps and bounds that have elevated my brand and business into a profitable multiple six-figure business,” reveals White.