Enough: Face Art That Calls for Change

20 March 2021

By Yinka Olatunbosun

In a striking campaign titled Enough, Business Development Executive and visual artist Jumoke Muritala transform makeup into a language of protest and storytelling. Created in 2020, the work confronts violence against women through expressive face art created entirely with makeup products, turning everyday beauty items into powerful artistic tools. The artwork returned to the spotlight this year amid growing public conversations around gender-based violence and renewed attention on creative activism.

“The word Enough seems simple, but it is a cry for safety, dignity, and justice,” Muritala says. The campaign, produced in collaboration with Schick Magazine, is empowering. The visuals and accompanying video stir raw emotion and deep reflection. The campaign film on Schick Magazine’s website is powerful, tender, and utterly unforgettable.

Jumoke explains that the campaign’s message goes beyond what is seen on the surface: “The canvas, which is a human face, has been beautified with makeup to signify that women may appear cheerful, outgoing, all made up, but they may be dying on the inside, and enough is written across the mouth to call for an end to the suffering.” It is this emotional duality, beauty and pain, silence and truth, that makes the piece so striking.

What makes Muritala’s work even more compelling is that it is not the usual type of art. There are no traditional canvases or framed paintings; instead, she uses the human face as her medium. It is unexpected, intimate, and deeply personal. Her approach makes art feel alive, shifting and breathing through emotion. That difference is what makes her work so interesting, memorable, and undeniably human.

Muritala has used art workshops to empower young girls and widows, introducing creative art activities that support mental health and foster personal expression. She has organized art workshops in collaboration with companies like Wema Bank Nigeria for their staff and continues to use these workshops to empower communities through creativity.

Outside her artistic practice, Muritala thrives as a Business Development Executive, a role that reflects her creative drive. She discovered her gift for drawing early on. “Without really learning, I could draw and paint so well. In secondary school, my classmates would always ask me to help with their biology drawings,” she recalls. What began as a casual skill soon became a deeper connection to visual storytelling, laying the foundation for her unique artistic voice.

With Enough, Jumoke Muritala shows that art does not have to live in galleries to spark conversation. It can live on the skin, travel through digital platforms, and reach people everywhere. Her work blurs the lines between beauty and activism, reminding us that art is not confined, it is alive, emotional, and evolving, and it has the power to heal, educate, and inspire.