Omolabake Fasogbon
Foremost detergent brand, Viva has stressed charity during Ramadan while also taking the lead to practice its stance through products donation across the country.
While announcing ‘Viva-Ramadan gift hampers’ initiative recently, the firm reaffirmed its commitment to family support and hygiene this season and beyond. The organisation also announced the expansion of gifting initiative to Southern Nigeria, beyond present Northern reach.
Speaking, Chief Marketing Officer of Aspira Nigeria, Santhosh Kumar Nair noted that the gesture aligns with the season as well as firm’s way of spreading happiness to Nigerians.
“We aim to extend joy and goodwill to households, neighborhoods, and retailers across both the Northern and Southern states of Nigeria. Ramadan is a time for unity and compassion, and we are committed to spreading happiness and support to families across the nation, “he said.
Also speaking, Advertising Head at Aspira Nigeria Limited, Lynda Aguocha mentioned that the gesture also aimed to appreciate customers’ loyalty and support over the years.
