According to Research Reports World, the global sports betting software market is expected to reach US$3.7 billion by 2028, with an annual CAGR of 12.7%. “Market needs are constantly growing. Thousands of new bookmakers that are interested in platform solutions open every year. Accordingly, high-quality software will be even more in demand in the future,” commented BetB2B.
Sports betting is a type of activity in which participants hope to gain financial benefits by predicting the outcome of various sporting events. Modern online bookmakers significantly exceed the functionality of land-based betting shops. So, thanks to the bookmaker’s website, people can participate in online bettings at any time and enjoy unique options that traditional land-based bookmaker companies cannot provide.
Why did betting move online?
The global spread of the COVID-19 virus has put an end to most traditional sporting events, which has impacted the development of sports betting software. The sports betting industry in its traditional form has been hit hard by bans on sporting events, as well as the forced closure of land-based bookmaker networks.
This is why many betting companies are online and players have preferred online betting instead of traditional offline methods. A large number of new players have joined online resources also due to the variety of entertainment and the ability to place bets regardless of the location where they are.
Betting on Esport has completely reached a new level and is one of the most popular on betting sites. The expansion of the online sports betting industry is due to a number of reasons, including the growing demand for smartphones, the development of Internet technologies and the increasing purchasing power of customers.
“The market for sports gambling software will grow,” BetB2B promises. This includes the increased availability of online sports betting platforms.
BetB2B: What requirements must modern betting software meet?
Demand is growing for adaptable solutions to optimize the operation of sports bookmakers as they expand, according to BetB2B. As a general rule, try to find solutions that are comprehensive, functional, and robust from a security perspective:
Bookmaker software must meet the basic criteria:
- Easy to scale. If you want your software to grow with your company, it must be flexible enough to adapt to new demands and robust enough to handle increased workloads (especially during annual events) without sacrificing performance.
- Availability and security. The need for a robust security infrastructure is becoming increasingly clear as the majority of bets are placed online.
- Presentation and evaluation. How can you develop a company without being able to monitor and evaluate its performance? The inner workings of your bookmaker should be visible in real-time using the tools built into the bookmaker software. In the future, you will be able to make informed judgments supported by facts.
- Mobile gambling. It is obvious. It is nearly impossible to meet bettors’ needs for constant, easy access to their preferred websites without a robust mobile betting infrastructure.
Automation for sports bookmakers in 2024
The most effective betting software improves and simplifies the digital journey for the player. Sports betting systems gain the trust and enthusiasm of bettors by providing them with fast results, constant updates, and a clear view of scores and lines.
Using this strategy, your business will be able to build a strong reputation in the betting community over time and continually attract new members at discounted prices.
In the early days of betting, agents kept records of every bet using pen and paper or spreadsheets, since there was no sportsbook software at the time. The procedure became increasingly confusing as the number of clients increased.
“With the advent of automated management and processing of bets in real time, everything happens in an instant,” says BetB2B. This frees up time that companies can use to focus on what really matters, like expanding their customer base and better serving the needs of existing players.
The abundance of software solutions available today for sports bookmakers allows you to create a reliable and effective website. What will differentiate your company from your competitors is your choices.
When deciding which option is ideal for your company, it is important to weigh the pros and cons, taking into account factors such as integration, implementation support, security requirements, ease of use, flexibility, and customization. You really need to pay attention to these details, especially if you are into sports betting.
Solutions for Sports Betting websites
The foundation of any thriving betting website is reliable and accurate predictions and odds. For this reason, it is very important to find the best sports betting tools.
BetB2B offers fully managed software solutions for sportsbooks, leveraging its proprietary risk and trading management capabilities, as well as advanced front-end and back-office features. With this method, operators can monitor and manage their sports betting products with complete transparency.
- The sports line of the BetB2b platform presents the most prestigious tournaments, anticipated events, and popular sports around the world.
- Fast and convenient acceptance of sports bets from any device thanks to a reliable platform that ensures the stable operation of the bookmaker company.
- Live matches: BetB2B Zone, an innovative technology, allows you to watch matches and broadcasts in real-time.
- Match of the day: Wide selection of odds for the main events of the day.
- CMS: Thanks to a fully customized content management system and customizable features, the bookmaker’s website is ready to go. A convenient resource control panel is at your disposal. Sections, home page, news, blogs, banners for desktop and mobile versions – all this is at your fingertips. Differentiated access to site materials is provided by a multifunctional system.
- Payment Methods: The BetB2b platform supports over 250 different payment methods and currencies. Bookmaker sites can instantly accept payments from players. There are many reliable and secure ways to top up your account and transfer funds on the BetB2b website.
CRM is a management and promotion tool specifically designed for the bookmaker’s online websites. You can track player activities, financial data, user preferences, bonus offers, promotions, and advertising campaigns thanks to full integration with the BetB2b platform.
BetB2B solutions help bookmakers attract bettors by offering eSports odds and predictions in addition to over 182 popular traditional sports such as football, tennis, handball, hockey, and horse racing.
An article provided by BetB2B, a betting software provider.
