Mary Nnah
The maiden edition of “Beauty in the Motherland”, a beauty fair, held recently at the Eko Convention Centre, Victoria Island, Lagos was not just an avenue where innovation and creativity were celebrated but also a spectacular showcase of beauty, innovation and talent which left participants with inspiring experiences.
The Convener, Beauty in the Motherland, Linda Edozien, said the event was initiated to provide a platform for beauty industry operators to showcase their products while echoing the essence of black skin and its beauty to the world.
Speaking further on the essence of the event, she said, “More importantly we want to change the narrative of the Nigerian beauty industry that avails people the opportunity to question the beauty in the black skin, hair, etc. This is why the exhibition is by our people and for our people and that is why it is called ‘Beauty in the Motherland’, it is about us.”
The event’s opening ceremony featured a blend of traditional and modern performances, showcasing the rich cultural tapestry of the host city.
Another interspersing part of the event was the exhibition area, where businesses and entrepreneurs displayed their latest offerings. Innovative services and groundbreaking products were on full display, drawing crowds eager to experience the industry’s future firsthand. The exhibition provided a platform for showcasing new ideas and facilitated meaningful networking and collaboration opportunities.
The event also featured a series of conferences which ran simultaneously with the exhibitions, featuring industry leaders and experts who shared insights on current trends, challenges, and prospects. These sessions were not only informative but also interactive, encouraging dialogue and the exchange of ideas among participants.
The live demonstrations were a highlight, offering attendees the chance to see new techniques in action. These sessions were top-rated, providing a dynamic learning environment for everyone.
The event culminated in a spectacular Gala and Award night, a fitting finale to celebrate the achievements and contributions of individuals and organisations in the industry. The awards recognised excellence in various categories, shining a spotlight on those who have made significant strides in their fields.
