Iyke Bede
Orijin recently unveiled its highly anticipated limited edition pack at the Guinness Nigeria HQ, Ikeja, Lagos, during a launch event graced by the incoming Managing Director, Guinness Nigeria, Adebayo Alli, Brand Ambassador, Basket Mouth, select lifestyle influencers, and distinguished members of the press.
In a celebration of resilience and cultural artistry, the launch event featured a variety of engaging activities, with attendees witnessing the dramatic unveiling of the packs in an awe-inspiring moment punctuated by fine music, enchanting neon lights, and sumptuous finger food options.
The redesigned pack showcases enlarged versions of intricate mask designs of Nigerian origin, ones that reflect the fighting spirits of the forebears, inspiring attendees to tap into their roots to fuel their resilience as they navigate everyday life’s challenges.
Marketing and Innovations Director, Guinness Nigeria, Mark Mugisha, noted:
“We’re committed to telling the vibrant story of Guinness Nigeria and our brands. Yet, nothing compares to the 200 million unique stories of Nigerians, showcasing exceptional resilience. Today, I proudly join in amplifying Orijin’s ‘Orijinality,’ a brand deeply rooted in our culture and celebrating the exceptional Nigerian spirit.”
Hosted by Forever (Akuidolo Orevaoghene), other notable guests include Efe Money, Neo Akpofure, and Jenni Frank. Highlights from the event included captivating performances by an Atilogu dance troupe, as well as an insightful mini-Art talk by Dadee Daniel, the artistic mind behind the new label design.
