Omolabake Fasogbon
Carbonated soft drink brand, Bigi has fulfilled its promise to the winner of its ‘Watch and Win’ campaign.
The winner, Mrs. Nwudu Millicent, was presented a brand new car at a grand ceremony held in Lagos, recently. Millicent emerged winner from other 100 consumers who competed tightly for the car in a raffle draw exercise that took place at Silverbird Galleria in Victoria Island.
She would become the fourth person to have won a car in the campaign that kicked off in 2021.
Speaking, the Assistant Brand Manager for Bigi, Ms. Biola Aransiola stated that the brand was committed to spreading happiness and bringing dreams to reality.
“With this win, we take our lucky consumer from the hustle and bustle of public transportation to the comfort and convenience of their own car,” she added.
Also commenting, the Media and Insights Manager at Rite Foods, Mr. Ajibade Adedotun, said the promo was in collaboration with Silverbird Cinemas and further testified to the brand’s unwavering commitment to fans.
“This initiative is not just a promotion but a celebration of the collective joy derived from the cinema experience,” he said.
