Noah’s Ark Wins Gold at Epica Awards for Airtel Campaign

Nigeria’s creative Advertising Agency, Noah’s Ark Communications Limited, has once again put the country on the global advertising map as a creative hub to be reckoned with by winning Gold at the Epica Awards held in Berlin, Germany recently.

The Gold was won for its television commercial tagged ‘Lost’ for one of Nigeria’s leading telecommunication giants-Airtel.

Lost is a story of a guy marooned on an island. It is a metaphor for how digital natives feel when they are out of data, (internet connection) or are connected to an unreliable data service which is commonplace in the growing Nigerian and West African telecoms space.

This Gold is the only international Gold Award won by any Nigerian agency thus far in the year 2017.

Speaking shortly after receiving the award at a ceremony in Berlin, the Executive Creative Director, Noah’s Ark Communications Limited, Abolaji Alausa, dedicated the award to the client- Airtel Nigeria for creating the enabling environment and for the uncommon partnership in creating great creative works that have put the brand ahead of competitors.

“This award is dedicated to the resilient and hardworking Chief Commercial Officer, Airtel Nigeria, Ahmad Mokhles and the entire Airtel brand team for giving the agency the wings to fly and for being open-minded and receptive to market-shifting creative ideas,” he said.

In his own reaction to the development, the Managing Director/Chief Creative Officer, Noah’s Ark Communications Limited, Lanre Adisa, described the Gold award at the Epica Awards 2017 as another step in the right direction in the agency’s quest to put the country on the global stage.

“This is another symbolic milestone not only in the annals of Noah’s Ark as an agency, but for the entire creative advertising Industry in Nigeria”, he said.

Adisa then congratulated Airtel Nigeria and the entire Noah’s Ark team for the laudable feat which he noted is one of the best ways to close the year and a pointer to many to come especially as the industry counts down to the 2017 LAIF Awards.

Adisa revealed that Noah’s Ark entered only two works for this year’s edition of the award and the Airtel ‘Lost’ was shortlisted and went on to win a Gold.