Carolina Herrera introduced the House of Herrera to Lagos, Nigeria, recently with an exclusive event for the first African launch of her new fragrance line, Herrera Confidential at The George Hotel, Ikoyi.
With Lagos’ most stylish media influencers and renowned journalists in attendance, the gorgeous hostesses, dressed in the brands signature style, received and ushered guests to the opulent world of Carolina Herrera to discover her personal story, as well as the unique signature of Herrera Confidential. The stylish guests sipped on some bubbly and cocktails in the experiential room, true to Carolina Herrera ethos. From the red carpet, to images of Carolina Herrera and Carolina Herrera de Baez, sketches of Carolina Herrera dresses, the six fragrances lining the walls, as well as 100ml bottles of the fragrances and their key raw ingredients, the experiential room was indeed reminiscent of Carolina Herrera’s personal style.
The event kicked off with violinist Godwin Strings serenading the crowd and attracting everyone’s attention. Following his performance, Linda Angelos, Sales, Marketing Director and Stakeholder, Ella Afrique gave the opening remarks and introduced her team. She went further to introduce the Carolina Herrera Brand Manager, Astrid Gelabert, and Carolina Herrera Brand Expert, Emeshe Nencov. Linda acknowledged the presence of and thanked her Nigerian business partner, Mr. Kayode Kasumu, CEO, Essenza and his daughter, who’s a vital part of the business, Abiola Kasumu.
Carolina de Baez Herrera, who serves as fragrance director for the fashion house, described the story of how she initiated the project to create a fragrance collection embodying the timeless sophistication and impeccable style of her mother in a video screened at the event. Following the video, Linda reintroduced the Brand Expert, Emeshe Nencov, who took the guests into the private world of Herrera Confidential by demonstrating how to mix the fragrances and accompanying oils to personalise it for themselves. Featuring six fragrances and four essentials oils of the finest quality and purity, the natural-based scents are intended to be used on the skin, individually or mixed to personalise the fragrance experience.
Distinguished through their vibrant colours, each bottle is made of the finest glass and metal stamped with Carolina Herrera’s monogram.
After Emeshe’s demonstration, Linda invited guests to “be a part of the confidence” by approaching Emeshe’s experiential table to ask questions, and mix fragrances while being served more cocktails and bubbly.
It was an afternoon guests will not forget, as they were led into the breath-taking private dining area for a delicious 3-course meal. The highlight of the event was Godwin Strings, who once again serenaded guests who thoroughly appreciated him and had such a great time that they abandoned their meals to dance. On their way out, the fashionable guests parted with exclusive gift bags containing Herrera Confidential fragrance bottles, the essential oils for each fragrance, as well as Carolina Herrera coffee table books, courtesy of the brand. The Herrera Confidential line is exclusively available in Essenza store, Palms Mall, Lagos and Jabi Lakes Mall, Abuja.
