Trump Orders 100% Tariff on Foreign-made Movies

•Says move meant to save ‘dying’ Hollywood

Emmanuel Addeh in Abuja

United States President Donald Trump has announced a 100 per cent tariff on movies produced outside the country, saying the American movie industry was dying a “very fast death” due to the incentives that other countries were offering to lure filmmakers.

“This is a concerted effort by other nations and, therefore, a National Security threat. It is, in addition to everything else, messaging and propaganda,” Trump said on Truth Social, quoted by Reuters.

Trump said he was authorising the relevant government agencies, such as the Department of Commerce, to immediately begin the process of imposing a 100 per cent tariff on all films produced abroad that are then sent into the United States. He added: “We Want Movies Made in America, Again!”

Commerce Secretary Howard Lutnick said on X: “We’re on it.” Neither Lutnick nor Trump provided any details on how the tariffs would be implemented.

It was unclear if the tariffs would apply to movies on streaming services as well as those shown in theatres, or if they would be calculated based on production costs or box office revenue.

Hollywood executives were trying to sort out details, with the Motion Picture Association, which represents the major studios, saying it had no immediate comment.

In January, Trump appointed Hollywood veterans Jon Voight, Sylvester Stallone and Mel Gibson to bring Hollywood back “bigger, better and stronger than ever before.”

Movie and TV production has been exiting Hollywood for years, heading to locations with tax incentives that make filming cheaper.

Governments around the world have increased credits and cash rebates to attract productions and capture a greater share of the $248 billion that Ampere Analysis predicts will be spent globally in 2025 to produce content.

All major media companies, including Walt Disney, Netflix and Universal Pictures, film overseas in countries such as Canada and Britain.

Shares in Disney, Warner Bros Discovery, Paramount Global and Amazon.com were lower in early trade yesterday. Leaders in Australia and New Zealand responded to Trump’s tariff announcement by saying they would advocate for their local industries.

Some Marvel superhero movies have been filmed in Australia, while New Zealand was the backdrop for “The Lord of the Rings” films. The British media and entertainment union called on the government to move swiftly to protect the country’s “vital” film industry.

Film and high-end TV production in the UK was worth 5.6 billion pounds ($7.45 billion) in 2024, a 31 per cent increase over 2023, according to the British Film Institute.

In 2023, about half of the spending by US producers on movie and TV projects with budgets of more than $40 million went outside the US, according to research firm ProdPro.

Film and television production has fallen by nearly 40 per cent over the last decade in Hollywood’s home city of Los Angeles, according to FilmLA, a non-profit that tracks the region’s production.

The January wildfires accelerated concerns that producers may look outside Los Angeles, and that camera operators, costume designers, sound technicians and other behind-the-scenes workers may move out of town rather than try to rebuild in their neighbourhoods.

Trump’s proposed movie tariff follows a series of trade conflicts initiated by his administration, which have roiled markets and led to fears of a US recession.