Africa Magic Celebrates 10 Years of AMVCA, Honours Outstanding Talent in Film and TV

Mary Nnah

Africa Magic, a leading provider of entertainment content, has celebrated a decade of excellence in African film and television at the 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCA).

The three-day event, held from May 9-11, 2024, at the Eko Hotel and Suites in Lagos State, brought together the crème de la crème of African film and television talent to honour outstanding achievements in the industry.

The AMVCA, which has become a benchmark for excellence in African storytelling, recognised exceptional achievements in various categories, including Best Movie, Best Lead Actor, Best Lead Actress, Best Director, and Best Indigenous Language Film, among others.

This year’s edition saw “Breath of Life” emerge as the biggest winner, taking home multiple awards, including Best Movie and Best Director. Wale Ojo and Kehinde Bankole won Best Lead Actor and Best Lead Actress, respectively, for their outstanding performances in “Breath of Life” and “Adire”.

Industry veterans Iya Rainbow and Richard Mofe Damijo were honoured with the Industry Merit Award for their contributions to the growth and development of the African film industry. Chimezie Imo received the Trailblazer Award for his innovative work in the industry.

The event was attended by top African film and television personalities, including Joke Silva, Sola Sobowale, Chidi Mokeme, Genevieve Nnaji, Ramsey Noah, Kunle Afolayan, Mo Abudu, Odunlade Adekola, Kanayo O. Kanayo, and many others.

Dr. Busola Tejumola, Executive Head of Content and Channels, West Africa, MultiChoice, expressed her pride in the growth and quality of African film and TV, saying, “We congratulate all the winners and nominees who have put in incredible work. We’d also like to say a big thank you to everyone in the African film industry. You have all made us proud!”

The AMVCA has not only become a benchmark for excellence in African storytelling but has also made a significant economic impact in Nigeria, creating over 3,000 direct and indirect jobs and investing 9 billion naira in the industry.

The event was broadcast live on Africa Magic channels and streamed on the MultiChoice streaming platform, Showmax, allowing audiences across the continent and beyond to join in the celebration of African film and TV excellence.