Raheem Akingbolu
The new President of the Nigerian Marketing Research Association (NiMRA), Seyi Adeoye, has pledged commitment to fostering the progress and growth of the marketing research industry.
Adeoye, who is also the Chief Executive Officer (CEO) of Pierrine Consulting, said his vision for the organisation would revolve around the core principles of Reimagine, Engage and Grow.
He said: “My key objectives include establishing robust structures, defining clear value propositions for stakeholders, and enhancing the visibility and attractiveness of NiMRA to grow the talent pool within the industry.”
Spearheading NiMRA, Adeoye declared he has the clear agenda aimed at future-proofing the association and elevating its impact on the Nigerian market, with a strong focus on driving growth and transformation and pioneer innovative solutions that shape the present and future of business and society of the marketing research industry.
Just as Adeoye was elected president, one of the lead consultants at Pierrine Consulting, Victor Onofomi, was also elected as Financial Secretary of NiMRA, further highlighting Pierrine’s commitment to leading innovation in the industry.
Meanwhile, Pierrine Consulting in a statement said: “The pursuit of excellence in marketing research is not just a personal passion for Seyi, it is a culture that he has been able to impart on the entire team; demonstrated by Victor’s decision to step up to the task at NiMRA and his subsequent victory at the election.
It said: “Pierrine Consulting stands out as a leading marketing research and strategy firm, renowned for its expertise in key verticals such as food and beverage, beauty manufacturing, and financial services. Beyond business innovation, the agency is deeply committed to future-proofing societies through impactful collaborations with leading NGOs, driving development studies that address pressing societal challenges and pave the way for a better future for all.”
“The core values of Pierrine Consulting – Commitment, Collaboration, Excellence, Integrity, Innovation – underscore its mission to transform promises into reality, driving positive change and sustainable growth in Nigeria and beyond.
“As Seyi Adeoye embarks on this new chapter as President of NiMRA, Pierrine Consulting reaffirms its support for his vision and commitment to advancing the marketing research industry in Nigeria. Together, they are poised to redefine standards, inspire innovation, and shape a brighter future for the Nigerian market.”
