Futuretech Media Unveils Program to Empower Digital Advertising Professionals

Futuretech Media Unveils Program to Empower Digital Advertising Professionals

Dike Onwuamaeze

The Futuretech Media has unveiled its “Futuretech NXT Program” that would provide free training for emerging digital advertising professionals and showcase AI-Powered Digital Advertising Solutions.

Futuretech Media, which is among the Nigerian leading digital advertising technology firm, unveiled the ‘Futuretech NXT Program,’ on Wednesday, March 27, at its office in Victoria Island, Lagos.

The Futuretech NXT Program would also offer mentorship and internship opportunities that would support the development of the next generation of talent in Nigeria’s digital advertising industry.

Futuretech NXT is open to individuals who are passionate about pursuing a career in digital advertising and interested participants could apply by visiting its website.  Application is ongoing until April 15, 2024.

The Country Manager at Futuretech Media, Nigeria, Ms. Itohan Izugbokwe, said:  “At Futuretech Media, we are committed to nurturing talent and fostering innovation in the digital advertising industry.

 “We believe that investing in the development of emerging talent is crucial for the future success of the digital advertising industry.

Futuretech NXT is our way of giving back to the industry.”  

The program would cover a range of modules, including digital advertising trends, campaign planning and execution, creative strategy, analytics, and more.

The cohort would also have the opportunity to work on real-world projects and receive feedback from industry experts, allowing them to apply their learning in a practical setting.     

Highlighting Futuretech’s digital advertising prowess, Izugbokwe said that “our flagship platform, LoopMe, was the first to apply AI to brand advertising and its intelligent marketplace leverages AI-technology to measure and optimise consumer sentiment in real-time to improve advertising performance and outcomes.

“Through advanced machine learning and 1500 AI models, brands can uncover consumer insights and reach previously untapped audiences, outperforming industry benchmarks.”

Futuretech Media also introduced “Futuretech – The Practice,” which is its strategic communications business that specialises in providing comprehensive communications solutions for brands.

Futuretech Media is a leading tech-powered digital solutions business that provides media, tech, and content solutions to help brands and agencies accelerate in the ever-changing connected world.

With a focus on innovation and cutting-edge technology, Futuretech specialises in digital marketing, digital advertising, video advertising, mobile advertising, native content, digital consultancy, data consultancy, online marketing, influencer marketing, strategic comms and digital content.

Futuretech’s tech stack reaches addressable audiences to create a seamless data rich journey, leveraging data and addressability through emerging technologies hinged upon 2bn Global devices, 15 Data Partners, 100+ Categories, and 1500 AI Models.

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Left to Right: Country Manager, Futuretech Media, Nigeria, Ms. Itohan Izugbokwe; Head of Sales, Mr. Stanley Awelewa; Senior Digital Operations Manager- both from Futuretech Media, Nigeria, Ms. Vanessa Umeokafor and PR & Digital Marketing Officer, Futuretech Media-Group, Mr. Elvis Subor

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