Brand Extension: Nigerian Breweries Introduces ‘Legend Twist’

Raheem Akingbolu

In a bold move to meet the evolving demands of a dynamic consumer base and redefine the stout landscape in Nigeria, foremost brewer, Nigerian Breweries Plc has unveiled the latest addition to its teeming portfolio – ‘Legend Twist.’ This innovative addition stands as a testament to the company’s commitment to brewing excellence and an acute awareness of the evolving tastes of the modern consumer.

Portfolio Manager, Dark Beer, Nigerian Breweries PLC, Ita Bassey, shared insights into the inspiration behind ‘Legend Twist’. “In crafting Legend Twist, we wanted to offer consumers more than just a beverage; we aimed to deliver a transformative experience. This brand is a testament to our commitment to innovation and satisfying the diverse tastes of our consumers. ‘Legend Twist’ is not just a drink; it’s an ode to those who crave something extraordinary. Legend Twist encapsulates the spirit of exploration, daring consumers to enter a world where flavours intertwine, creating a resonant experience.

Unveiled during the company’s 2024 edition of Distributors Awards, this innovative fusion of rich stout with vibrant fruity flavours is specially brewed for consumers seeking an extra layer of enjoyment in their beverage choices or looking to reduce their consumption of alcohol.