Olawale Ajimotokan in Abuja
The federal government will unveil a blueprint for the rollout of the Digital Switch Over (DSO) across the country.
The Minister of Information and National Orientation, Mohammed Idris, disclosed this yesterday in Abuja while declaring open the management conference and retreat of the Nigerian Television Authority (NTA).
He stressed the commitment of the federal government to the DSO project saying the Ministry of Information and National Orientation would produce a DSO blueprint that would not fail and be rolled out across urban and rural Nigeria. He said the NTA will play a major role in the project.
The minister challenged the NTA to reflect on the dynamic landscape of the media industry, especially with the advent of new technologies and changing viewer preferences that pose challenges and opportunities.
“Our commitment to excellence and adaptability is paramount. The NTA must continue to evolve, embracing innovation while upholding the highest standards of journalistic integrity.
“This retreat is coming at a time when there is growing number of options for the viewing public to source information from, more especially against the backdrop of the dominant role of social media and the preponderance of false and misleading information therein; therefore, the significance of an event of this nature cannot be overemphasized,” he said.
He noted that the signal upgrade of the NTÀ from standard definition to high definition was having appreciable impact on the viewing experience of members of the public, adding that this must be replicated in all NTA stations across the country to achieve the desired objective.