Ayodeji Ake
The Lagos State Commissioner of Information and Strategy, Mr. Gbenga Omotoso, has charged social digital experts, thought leaders, and social media enthusiasts on information dissemination in the new era of social media.
Addressing attendees at the 4th edition of the Bodex Social Media Hangout(BSMH), held recently, themed, ‘Social Media: Hope or Hubris’, Omotoso shared his insights on how social media has emerged as the new leader, accelerating communication in an interactive and effective manner, surpassing the limitations of traditional media.
The Convener of BSMH, Bodex Hungbo, commenced the event with a thought-provoking narrative. She recounted the fascinating journey of social media from its inception to its current role in society, highlighting its original purpose: “to bring sanity to netizens” through the annual gathering of experts.
Keynote speaker Obi Asika, who is the founder of Omniverse, captivated the audience by shedding light on the astounding growth of Nigerian influencers in the digital space, amassing billions of followers on social media platforms.
The Head, Mass Media Writing Department, School of Media Communication at Pan-Atlantic University Dr. Chike Mgbeadichie, spoke on the importance of cultural competence in content creation.
He emphasised the inevitable need for cross-cultural knowledge and skills in creating content that respects the cultural and religious sensitivities of others.
Overall, the BSMH succeeded in fostering a renewed commitment to using social media as a force for good, emphasising responsible engagement, and highlighting the incredible potential it offers for both personal and professional growth.
