AVEVA Announces Subscription Business Model to Foster Innovation

AVEVA Announces Subscription Business Model to Foster Innovation

Emma Okonji

AVEVA, a world leader in industrial software, has announced its portfolio-wide transition to a subscription business model that will enhance industrial innovation. 

To accelerate access to modern solutions and meet dynamic business needs, customers can trade-in their existing perpetual licenses for subscriptions spanning any mix of cloud, hybrid, and on-premises solutions across the design-operate-optimize industrial lifecycle.

The AVEVA Flex subscription program revolutionises the way industrial software is purchased and consumed. According to the software company, it could help reduce upfront costs as much as 65 per cent, while enabling flexibility and scalability to respond to changing business needs, industry standards and regulatory requirements.

New licenses for major engineering and operations solutions in AVEVA’s software portfolio are now subscription only, and the company has set a target to transit 80 per cent of customer licenses from perpetual to subscription by 2025.

Vice President of Cloud Platform and Digital Business at AVEVA, Saadi Kerman, said: “Industrial organizations, taking a hybrid approach to their software architectures, are capitalizing on the increased data insights and functionality that cloud-based solutions provide – without giving up much-needed tools on-premises. A single subscription program that spans edge-to-cloud solutions and from engineering to operations can empower teams to connect and collaborate in new and agile ways.”

He added: “As opposed to traditional perpetual software, where ownership creates incentives to use dated and potentially unsupported software over time, AVEVA Flex instead ensures you are always on your software’s latest, most capable version—and you always know what your software costs are.”

European Energy uses AVEVA Unified Engineering in the cloud to enable a scalable, secure engineering workflow across their global footprint to empower their latest Power-to-X projects.

Power-to-X technology produces green e-methanol based on renewable wind, solar, and bio-waste energy sources. As projects ramp up around the world, a flexible software subscription model allows tighter control and alignment between technology investment and business requirements.

Senior Project Manager of European Energy, Michala Mulvad-Thiim, said: “Our vision is to be a major global force in driving the green energy transition. To achieve that requires innovative approaches. AVEVA Flex subscription removes the barriers to innovation and will be instrumental to our success.”

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