How South African influencer gave SHOPENADIA their first 1,000 followers

African-inspired clothing brand, Enadia IGBIN clothing, alias ShopEnadia is here to stay.

With bold designs and a growing customer base SHOP ENDIA is successfully taken over the Nigerian clothing industry.

The brand uses bold colors and authentic African fabrics to create effortless yet elegant designs for the African woman, both in Nigeria and the continent at large.

With a passion in creating comfortable yet stylish everyday and occasionwear, tailor-made for the modern woman, the brand has endeared itself to lovers of style and class.

Enakpodia Igbinoghene, the CEO behind Shopenadia recently shared how the brand penetrated into the South African market.

In a recent interview, She said, “An influencer in South Africa, the gorgeous Kefilwe Mabote showed interest in our pieces by liking the pictures on our official instagram page, after speaking with her via direct message, we sent a few samples to her. She wore one of the samples and tagged us on her page, the love we received from that one post was massive. At the time, in May 2021, that post gave us the highest likes we had on an instagram post, and I must say it was very encouraging.

Our followers on Instagram also pushed to 1,000 followers from that one post.
“It’s a pointer that South Africans love our designs and that translates to a ready market for us.”

Seeing this brand in 2023, ShopEnadia have been serving customers in South Africa over and over again, and they have over 65k following and still growing on that momentum they received from that one post in May 2021. Some will call it inspirational and growth

On how she went into Entrepreneurship, she said, “I started on the entrepreneurial journey at University. I had the urge to start a business that would fetch me some money on the side, and I started thinking of what exactly I could do. I experienced modelling in Ghana and collaborating with designers. I knew exactly what I wanted to wear and how I wanted it made. So I thought it would be great to not only design or work on clothes for myself alone but make it a business where others can wear this clothing as well.”