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Omolabake Fasogbon
As part of activities to mark this year’s World Milk Day, Dairy brand, Three Crowns Milk has launched a campaign where it treated shoppers to a healthy breakfast meals in selected outlets and hot spots across the country.
According to the organisation, the initiative is aimed at appreciating customers’ loyalty and patronage over the years.
Flagging off the campaign in Lagos, Marketing Manager of the brand, Gloria Jacobs added that the campaign sought to amplify the importance of breakfast as the most important meal of the day, and to encourage Nigerians to eat healthy and nourishing breakfast every day.
She said, “It is not enough to start a day off with just any kind of breakfast; it must be breakfast that is both healthy and nourishing because our lives are busy with physical and mental activities daily and therefore require adequate nutrition to help us all through each day.
“Dairy is an in important complement to everyday life and should be consumed daily because of its importance and relevance to daily nourishment”.
Leading the campaign in Ibadan, Oyo State, popular comedienne, ‘Omo Ibadan’ better known as Lizzy Jay described the experience as one that made the global event memorable.
She said, “The thinking behind this campaign was astonishing. This is evident in the way it has resonated with people across varying age brackets, socio-economic status and tribes.
“People appreciate the product and campaign, and they literally assumed the role of brand ambassadors for the brand. I’m sure that by this campaign, the number of unofficial ambassadors of the brand would have grown astronomically”.
