Leading instant noodles brand, Indomie Noodles, produced by Dufil Prima, has kicked off the year with a consumer-centric campaign aimed at rewarding its teeming consumers who are resident in Southwest Nigeria.
The campaign, which commenced, the company said in a statement, will enable consumers to enjoy their delicious Chicken Flavoured noodles and win big while at it.
“The campaign is available for Indomie Chicken Flavour consumers on the following SKUs – 70grams, 100grams, and 120grams of packs.
Tagged “I Love My Indomie”, the campaign starts with the consumers buying and consuming their delicious meal of Indomie Chicken but rather than disposing of the wrapper after the delicious meal, the consumer is advised to look inside for letters to form the sentence, I Love My Indomie, “it stated.
Speaking about the campaign, Group Corporate Communications and Event Manager, Tope Ashiwaju, said, “We know how much our consumers love their Indomie noodles. It is evident when a family gathers to have a delicious meal of Indomie, and as such, we are using this campaign to reward this unwavering loyalty shown by our consumers over the years. And what better time to do this than the beginning of the year when everyone is hopeful and desirous of something special to position them for a delicious 2022.
“Consumers will take a photo of their correctly spelt “I Love My Indomie” and send it to the designated WhatsApp helpline – 08077009000. Indomie will send a team to visit, verify the wrappers, and award cash prizes to the lucky consumers.