Determined to promote culinary creativity and deepen family bonding among its consumers, Devon King’s, a brand of PZ Wilmar Limited, has called for entry in the King’s Dorm season 2, which is expected to kick start next month.
The Season two of the annual program, according to the organizer, will see interested families create a short video of about 60 seconds of their bonding moment with #DevonKingsDorm on social media.
After the first stage of the activities, 12 of the entries will be selected for the opening phase of the reality cooking competition.
Four out of the 12 participating families will make it to the semi-finals and the best two families move to the final stage of King’s Dorm season 2 to be hosted by Oluwatoyin Abraham Ajeyemi, with Miyonse Amosu, serving as the celebrity judge.
The Managing Director PZ Wilmar Ltd, Ipsit Chakrarti, explained that Devon King’s brand is championing the moment of bonding for families leveraging King’s Dorm as a vehicle to deliver the initiative. According to him, “food plays a vital role in our coming together, which is why the brand decides to take the initiative a step further.
“Aside showing consumers different delicacies and how to prepare them, King’s Dorm will focus on how to bring families together and how it can make the moment of bonding more fun and memorable for consumers.
“That’s why we are taking this season two to the next level, which is to celebrate family ties and also make the bond between families stronger,” he asserted.
The Category and Brand Manager of the company, Oluwatoyin Popoola-Dania, said entry videos for season two of King’s Dorm should be about what brings the family together as a unit.
