Bedouin Nation Rebrands, Introduces New Structure

Sunday Ehigiator

Leading media and experiential marketing agency formerly know as Bedouin Nation, has announced a rebranding of its name from the former to Bedouin Group.

The company equally announced that it has been restructured into an end-to-end, vertically integrated digital interactive technology company with its creative agency, digital studio, SaaP-enabled talent platform, and technology-driven printing firm.

They made this known yesterday, through a statement signed by the company’s Chief Executive Officer (CEO), Ayoola Gbade-Bello.

According to him, the move was to assert the company’s position as a “part business consultancy, part creative agency and part technology powerhouse with capabilities to support Africa’s visionary companies with digital products, talent and marketing solutions.”

He said the rebranding which coincided with the company’s 10-year anniversary of the company, will enable the Group consolidate its businesses, enhance efficiency, and better deliver the changing technology-enabled growth marketing needs of enterprises and institutions in Africa.

“Consequently, the company’s Board of Directors has announced the appointment of a new Board Chairman and two new Executive Board Members, including Wale Abba, a veteran product designer and technology thought leader.”

Providing more insight, Gbade-Bello, disclosed that “the new additions bring decades of combined experience across both public and private businesses in a variety of sectors and stages of growth to help propel Bedouin’s innovation and expansion plans.

“Our new board members will offer strategic insights, guidance, and expertise on governance matters as we create long-term value for all our stakeholders.

“Wale has a strong understanding of our business and end markets. In addition to his deep business and marketing acumen, he brings unique experience and insights on talent management, technology and innovation, and strategic change. I look forward to working with him in this new capacity. The other board members will be revealed subsequently.”