Ad Platform Moves to Assist Businesses to Drive Growth

Ugo Aliogo

A programmatic platform, Cybertron Ads, has stated its readiness to assist businesses drive increased growth and productivity through online advertising run using its technology platform.

A statement by the fintech said online advertising is currently dominated by tech giants such as Amazon, Google and Facebook but each have unique limitations in terms of targeting users.

The Chief Executive Officer, Cyberton Ads, SaintGermain Onwukeme, noted that Google could use its search data for targeting users, while Cybertron can use Google search data and other third-party networks to gather more data for use in any particular campaign thereby increasing the possible pool.

He further explained that its technology pulls data and resources from platforms such as Google, Facebook, Rubicon, and Opera ad exchange to run a very good performance campaign, adding, “we have our in-house data audience.”

The statement remarked that the platform also offers audience deliverables for both mainstream categories and other niche sections such as sports betting and cryptocurrency, which are unavailable via Google and Facebook.

The Cybertron Ads CEO explained that they have been able to drive conversions, activity, and actionable actions for clients.

He expressed assurances to clients that they are not going to just run their campaign; but ensure that there are end-results from the campaign.

According to him, “Google once said 56 per cent of ad impressions are never seen by consumers. This is a problem Cybertron is solving. With Cybertron, you always get value for every dime you spend. And that is mostly because we are not just running your ads, we are ensuring that the customer acquisition flow is seamless and viable.

“Our audience data is anonymous, in line with global GDPR and privacy standards, but they are real people who will engage with your business. Cybertron currently works with several businesses and agencies to help improve the efficiency of their marketing spend.

We don’t just have a variety of audience. One of the things that we also do is that we are able to ensure that your product itself matches the audience by removing all bottlenecks to success. So, instead of adopting a gambling approach on online advertising, you actually save money and achieve your marketing goals faster when you collaborate with Cybertron,” Onwukeme,” said.