CHI Limited has unveiled Chivita Active Zest, a new sub-brand under the Chivita Active franchise.
The company stated that the launch intends to disrupt the mid-pack segment of the juice category by fulfilling the growing consumer demand for a healthy on-the-go beverage to support their active lifestyle without compromising on great taste, convenience, and enhanced nourishment.
“Chivita Active Zest comes in a premium 330ml Can format, and it is made from a mix of citrus fruits with all-natural ingredients, no artificial preservatives, and flavours.
“Additionally, Chivita Active Zest is fortified with vitamin C for immunity support, is a good source of vitamin B1 and D3 for faster body metabolism. Chivita Active Zest also contains calcium for optimum bone health, making it a smart choice to get the right dose of essential vitamins and minerals for a healthy active life on the go,” a statement from the company explained.
The new Chivita Active Zest 330ml Can exudes confidence and style, and appeals to the youth, providing satisfaction and refreshment away from home in line with changing lifestyle trends.
CHI Limited Marketing Director, Mrs. Toyin Nnodi, stated that the new Chivita Active Zest premium 330ml Can was designed to provide a healthy and natural on-the-go option for trendy consumers desirous of a beverage option that compliments their non-stop active lifestyle.
“We are excited to introduce the new Chivita Active Zest in a premium 330ml Can that guarantees ease of handling and appeal, which makes it a format of choice for young consumers.
“In addition, with its all-natural ingredients, we are confident Chivita Active Zest will connect with trendy consumers as the preferred on-the-go beverage companion of choice for a healthy active life,” she said.
