The Year 2020 had its peculiar challenges globally but beyond that, it was one the Super Eagles would want to forget in a hurry.
For the first time in a very long while, the Nigeria men’s senior national football team failed to win any of its matches in a calendar year
In the friendly matches played in October 2020, the Eagles lost 1-0 to the Desert Foxes of Algeria and were later held to a 1-1 draw by Tunisia days after.
Then in the AFCON qualifiers in November, the Eagles blew away a four-goal lead to play 4-4 against the Leone Stars of Sierra Leone at the Sam Ogbemudia Stadium, Benin City before settling for another barren draw in Freetown days after.
With this development, there was no gainsaying that the Super Eagles needed to be turbo-charged to start 2021 on the right footing.
Thankfully, “33” Export Lager Beer was on hand to provide the right motivation for the Super Eagles and as a responsible brand, it also created an unforgettable experience for its loyal consumers who are passionate about the game of football.
Through its “Operation 3-3” campaign, the Super Eagles were ‘gingered’ to go for victories in their last two games for the Africa Cup of Nations qualifiers against Benin Republic and Lesotho even though they could still seal their spot in Cameroon without getting any point from both games.
While many doubted if the Super Eagles could halt the eight-year unbeaten streak of the Squirrels at home, “33” Export Lager Beer was unwavering in their support and belief in Gernot Rohr’s men.
Alas! The Super Eagles delivered in Porto Novo with Paul Onuachu getting the all-important goal in that encounter.
The stage was then set for a befitting climax in the qualifying series in Lagos where the Super Eagles was to end their campaign against the Crocodiles of Lesotho at the Teslim Balogun Stadium.
That the Super Eagles were playing their first competitive match in Lagos after 20 years was definitely a big deal and the hype around the build-up was more than justified.
“The passionate fans and consumers are beginning to believe in the ability of the Super Eagles to reach the summit on the continental football and “33” Export lager beer will continue in its drive to build a solid fan base for the team irrespective of the stadium the match will hold because our brand’s desire is to continue to nurture friendship among Nigerians,” the Brand Manager, Rex Anieke, remarked ahead of the historic return of the national team to Lagos last week.
However, with limited opportunity for passionate fans to have access and watch the match in real-time at the Teslim Balogun Stadium owing to existing protocols, “33” Export lager beer came to the rescue with his laudable 33 Connect Fan Park.
For a brand that cherishes true friendship, creating an atmosphere where such value can be expressed was effortlessly achieved at the 33Connect Fan Park.
“33” Export lager beer, created a platform for fans and consumers to have a taste of the action with the 33Connect Fan Park some few kilometres away from the stadium.
Fans literally connected live with Eagles; watching on a giant screen and savoured the excitement of the resounding victory of the three-time African champions at the 33Connect Fan Park.
Aside from the match viewing experience, some lucky fans and consumers emerged victorious in the ‘Predict and Win’ competition and were also rewarded with quality prizes at the end of the day.
“We are delighted with “33” Export lager beer for giving us this unique experience to connect with our darling team – the Super Eagles and also gave us these great prizes for just predicting the outcome of the game and answering other simple questions” one of the delighted fans stated.
Aside from getting to watch the game on a giant screen and many fans and loyal consumers receiving various quality prizes distributed by “33” Export Lager Beer, many were thrilled with top performance of ‘D jay’ of the night and quality prizes were won by best dancers.
Many of the fans were also able to watch on the giant screen, the ‘Man-of-the-Match’ award presentation in Nigeria versus Lesotho which the brand had boosted with the sum of N1m largesse.
It was not a coincidence that Victor Osimhen turned out to be the choice of the top media personalities present at the Teslim Balogun Stadium for the Lesotho tie.
Now set to feature in the 33rd edition of the Africa Cup of Nation, no better brand suits the Super Eagles than “33” Export Lager Beer itself that has continued to deepen engagement with the Eagles, consumers and fans alike.
The unforgettable experience witnessed at the 33Connect Fan Park is only a tip of the iceberg as much more will be served by “33” Export Lager Beer as the Super Eagles switch the gear to the World Cup Qualifiers in the next one and a half month.
Expectedly, passionate fans and consumers will certainly look forward to a bigger match experience with “33” Export Lager beer not just in Lagos, the host city of Super Eagles matches but cities across the nation as the brand continues in its desire to connect people via the football platform.
“The campaign slogan, ’Let’s Go Naija’ is for real and this is the best opportunity for passionate fans and consumers to stand behind and cheer the team to a glorious campaign at next year’s AFCON tournament in Cameroon.
“The coming edition of the tournament no doubt is special to the brand, it is the 33rd edition, which resonates with “33” Export brand of beer and fans will no doubt look forward to the unforgettable AFCON thriller, courtesy of the brand of beer that connects fans with football,” the Brand Manager explained.
