Simi Esiri, Maje Ayida, Keman, Others Join Dubai Fitness Challenge

Mary Nnah

Following the commencement of the annual #30 days The Dubai Fitness Challenge (DFC), Nigerians and fitness enthusiasts alike have endorsed the citywide celebration of fitness and wellness movement by participating virtually from Nigeria.

The Dubai fitness challenge 2020 which is aimed at energising the city, its residents and visitors, kicked off from October 30 to November 28, 2020 featuring flagship programmes- virtual and physical.

The packed calendar of free fitness events consisted of easily accessible sports activities and a robust timeline of virtual sessions.

Delivering on its promise to ensure all-inclusive participation, the government of Dubai gifted individuals across Nigeria sports boxes that contained Yoga mats, skipping ropes, resistance bands etc. to encourage mass participation virtually.

Some of the recipients and participants include; Fashion and lifestyle editor, Simi Esiri; fitness expert, Maje Ayida; Actor & Fitness enthusiast, Jima James Chu; Dancer, Bunmi Olunloyo; and Fitness enthusiast, Ify Anadu amongst others.

The nature of this year’s edition presented room for flexibility and convenience, and also recognised the importance of fostering a virtual support network to encourage the whole city to keep moving wherever they are, whenever they can.

This opened up the challenge for every individual to participate and stay connected from anywhere; whether at home or in safe, socially distanced settings.

The fitness challenge also presented a one-stop destination content hub with an elevated focus on at-home sessions, allowing participants to unlock a wide range of premium fitness content for all ages and abilities and access trusted information to craft their individualised fitness programme.

The hub which was made available on the official DFC website also provided easy access to DFC events and sessions, ensuring seamless digital integration for participants to navigate their personal fitness journeys both during the challenge and beyond.

DFC is an initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai. DFC has been created to motivate the people of Dubai to adopt an active and healthier lifestyle, and commit to 30 minutes of daily activity for 30 days.

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