Nigerian musician, Olamide, has been unveiled as the new brand ambassador for Goldberg Lager. The announcement was made during a media event held in Lagos recently. Promoters of the brand stated that the announcement marked the beginning of a new era for Goldberg, with the assurance that the beer brand now seeks to appeal to people who celebrate tradition and culture as its way of shaping the future.
“Olamide is a perfect example of this, as he is industrious, traditional, open minded and outgoing making him a perfect fit for the brand. He has become one of the most sought after Nigerian entertainers, all whilst remaining authentic and true to his roots,” the company explained in a statement.
As part of the event, Olamide headlined his first concert of 2019 themed “The Takeover”. The concert which was a special edition of the experiential platform by Goldberg called Unlimited Faaji, featured Olamide alongside other musical acts such as Zlatan Ibile and Mayorkun while Dj Kaywise was on the wheels of steel. Hosted by fellow brand ambassador, Odunlade Adekola the concert saw thousands of beer lovers and residents take to the Ikeja City Mall for the groundbreaking event.
Olamide joined actor, Odunlade Adekola, on the brand’s portfolio as the brand eludes to big plans in the coming months.
Speaking on the announcement, the Portfolio Manager, Omotunde Adenusi said, “We’re excited to welcome Olamide to the family, as we look to the big plans we have for the rest of the year. Goldberg is using this announcement to give its consumers a taste of what is to come in the coming months even as we re-establish its role in bringing its consumers closer to their roots yet keeping them in touch with the trends.”