By Omolabake Fasogbon..
A soft drink firm,The La Casera Company, has expressed appreciation to its customers across the country for their consistency and loyalty to the brand.
The company stated this at an engagement forum it organised for stakeholders in Lagos recently.
Speaking at the well attended event, Managing Director of the company , Mr. Chinedum Okereke, stated that the forum was necessary to celebrate and connect more with brand loyalists through their feedbacks.
At the event, customers specifically restated their likeness for the Apple variant of La Casera, which they said comes with exciting offerings and values much more than its retail price of N100.
Responding, Okereke boasted that the Apple brand was the only soft drink in Nigeria that contains five per cent of real apple juice, in addition to the alluring refreshments offering, hence, its preference in most homes and events.
He said: “The brand has maintained a strong position in the apple segment of the soft drink market in the past 17 years. It has brought several innovations into the Nigerian soft drink market. For instance, when other players in the industry were still using recycled glass bottles, RGB, La Casera Apple pioneered the use of polyethylene terephthalate, PET, bottles in the market. It took other players a whopping three years to follow suit. Today, the brand offers the best apple content in the soft drink market.’’
In his testimony of the Apple variant, a member of the stakeholders, Miss Rita Chukwudi, said she was addicted to the drink because of its real apple content which is also beneficial to health.
“The Apple variant is far becoming my identity as you would ordinarily not find any other drink in my home. As a matter of fact, it is my way of showing hospitality,” she said