Firm Moves to Boost Consumption of Local Meat

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Indigenous butcher shop, Nic’s Butchery has demonstrated its commitment to promote the consumption of made in Nigeria meat in its new  partnership deal with  CCD Superstores.

By the new deal, the butcher shop would have its products stocked in all CCD Superstores across Lagos State to enhance patronage for locally made meat.

Despite the ban on imported meat, report has it that Nigerian loses $2.5 billion dollar annually to imported frozen food, in addition to the health  hazards posed by it.

 Realising this fact, Managing Director of Nic’s Butchery, Mrs. Bukola Mato noted that the latest move would stir interest in local produce, while also ensuring that Nigerians  consume  healthy meat.

“This partnership  is a huge step in fulfilling our mission of providing healthy products to consumers across Nigeria. Majority of Nigerians are aware of the health implications of consuming imported chicken and beef products as most of them have not been properly handled and preserved.

“We have always advocated for consumption of locally produced beef products and we are glad to know that Nigerians are embracing local poultry and beef products. This partnership is a right step in the right direction for us to make farm fresh products  available to consumers who have become conscious of their healthy wellbeing”.

She said further that the partnering company would be stocking   Nic’s Butchery range of  products such as Boneless Fish Cubes, Boneless Goat Cubes, and Shredded Beef, amongst others, to treat consumers to  luxury options.

 

In her remarks, Executive Director, CCD Superstores, Mrs. Iyobo Innih expressed delight at the partnership, which she said was a good way of competing with foreign brands.

“The Nigerian market is developing rapidly with entrepreneurs investing in research and technological advancement, to meet international standards. Nic’s Butchery’s impressive array of products will greatly support the healthy lifestyle we desire for our customers”, she said.