Linkage Assurance Pledges Improved Services


Ebere Nwoji

The Managing Director of Linkage Assurance Plc, Mr Daniel Braie, has said the underwriting firm is financially strong and able to deliver qualitative insurance services that meets the expectation of customers,

Braie, who stated this in Lagos while addressing insurance brokerage operators at their February 2019 Members’ Evening held in Lagos, said the board and management of Linkage Assurance were excited to present to the group a competitive brand to partner with.
Linkage Assurance Plc hosted the event.

Braie, told the brokers led by its President Mr Sola Tinubu that Linkage Assurance had strengthened its internal structures to deliver quality and efficient services.

“We have strengthened our internal structures to ensure that claims are handled with speed, because we realise that this is the main reason we are in business, and we will ensure it is sustained,” he said.

According to Braie, the human capital structure of the company had also been beefed up with the recent appointment of the Executive Director, Technical, among others who are already adding value to the company’s operations and systems, for the benefit of its esteemed customers.
“We have also increased our capacity to do more businesses as evidenced by the increase in our reinsurance treaty across all classes of insurance,” he added.

The company’s total assets stood at N23.31 billion at the end of 2017, up by 15 per cent from N20.33 billion the previous year.
He said Linkage had developed an array of retail products targeted at deepening penetration and increasing revenue.

These according to him included Linkage Third Party Plus, which is a budget-friendly motor insurance that provides not only the compulsory Third party protection, but an additional own damage protection to the tune of N250, 000, and is only available in the company.

He highlighted other products launched by the company to include Linkage SME Comprehensive, Citadel Shield (which provides compensation as a result of injuries from accident for pupils and students in recognised academic establishments); Linkage Events Xclusive Insurance, Linkage Shop Insurance, Purple Motor Plan (comprehensive motor cover exclusively for women), and the Linkage Estate Insurance.
Braie, said Linkage had also deployed its online portal to make its products and services available to customers especially the digital savvy customers and enterprises.

African Alliance Unveils New Corporate Identity
The African Alliance Insurance Plc has unveiled a new corporate brand identity and refreshed logo tagged ‘The diamond.’

The company, said the new corporate identity reflects its focus on delivering excellent customer service, as well as an emphasis on maintaining a strong digital presence.
Addressing guests at the official launch of the identity in Lagos, African Alliance Managing Director, Mrs Funmi Omo, said the new corporate identity would mark the company’s first major rebranding since its launch in 1960.

According to her, since inception, the company has remained a top-tier brand of choice and one of the three leading life insurance companies in Nigeria, offering retail and corporate services to its large customer base.

She said the new identity features a new logo and new website, following the recent relocation of its headquarters to its current Ikoyi residence.
Omo, expressed optimism about the company’s focus, stating that customers would now experience dramatic upgrades across all service touchpoints.

“The African Alliance Insurance has been serving customers in the life insurance space for sixty years. This shows the depth of trust our customers have on us, and this new and refreshed corporate identity signifies our pledge to continue providing a secured future for every Nigerian in line with our purpose statement,” she said.

The new logo takes on a diamond shape and reinforces the company’s mantra of life as a special gift to be treasured. The colours remain two shades of blue reinforcing the professionalism of its people. Beneath the logo is inscribed the tag line “With you for life,” reiterating the company’s commitment to providing a secure financial future at every point in life.